Big ideas won’t build themselves
We turn ambitious ideas into AI and software products, and help early-stage ventures bring them to market. With creative thinking, hands-on expertise, access to funding and a network that opens doors, we get things moving.
Good companies start with real problems
- Business thinking first
- Built with software
- Made for smaller firms
Our ventures
We are building the next generation of software for smaller firms.
New ventures appear here once they are ready to go public. Until then we do the work that comes first: looking, asking questions and testing.
Do you have an idea that deserves a company?- In research
- In development
- Going public
From insight to venture.
We do not start with a pitch deck. We start with something we keep watching go wrong in practice.
Once a venture shows enough traction, we keep building it into an independent company with its own team and its own customers.
- 01
Notice
We work inside organisations every day. That is how we spot problems, manual workarounds and missed opportunities before they show up in a trend report.
- 02
Test
An interesting observation is not a company yet. We work out who has the problem, how often it occurs and what a solution is actually worth.
- 03
Build
If it holds up, we build. Product, technology, positioning and revenue model are developed as one whole.
The studio
The venture studio of Generation C.
Generational Ventures is part of Generation C B.V., a data and AI agency based in Rotterdam, the Netherlands. Generation C works on data, AI and software questions inside a wide range of organisations and sectors every day.
That keeps us close to practice. We see where processes stall, where existing software falls short and where new technology genuinely changes something.
When a problem turns out to exist far beyond one client, there is room for something new. That is where Generational Ventures begins.
Generation C solves the problem. Generational Ventures works out whether there is a company in it.
Investing
Invest in what we build.
Generational Ventures is developing a portfolio of software and AI ventures for smaller firms. Alongside our own investment, we give external investors the opportunity to help build the studio and the companies that come out of it.
An investment contributes to
- Researching new propositions
- Product development
- Launching ventures
- Accelerating ventures that show traction
Depending on the final structure and terms, an investor can share in how the studio and its ventures develop. Think of value growth, profitable ventures and any future exits.
Worth knowing
Investing carries risk and returns are not guaranteed. The exact legal structure, terms and risks are explained separately. The information on this website is not personal financial advice and not a formal investment offer.
Build with us
Which idea won’t leave you alone?
Some good ventures start with our clients. Others start with a founder, an expert or an organisation that has been running into the same problem for years.
See something and think it could be done better? We would like to hear it.